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Kerur, N. M.
- Business Performance of Milk Union - A Case of Belgaum District Co-Operative Milk Producers Union Limited (BEMUL) of Karnataka
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Authors
Affiliations
1 Department of Agribusiness Management, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), IN
2 Department of Agribusiness Management, College of Agriculture, University of Agricultural Sciences , Dharwad (Karnataka), IN
1 Department of Agribusiness Management, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), IN
2 Department of Agribusiness Management, College of Agriculture, University of Agricultural Sciences , Dharwad (Karnataka), IN
Source
International Journal of Commerce & Business Management, Vol 7, No 2 (2014), Pagination: 300-304Abstract
Livestock sector has been playing an important role in Indian economy and is an important sub sector of Indian agriculture. A study was conducted to analyse the performance of dairy co-operatives and their impact on milk production, income and employment. The average milk sales were increased by 6.76 per cent per annum due to the popularity of milk brand in the operating area of the union. The physical performance of the societies in the study area revealed that the overall physical indicators had an increasing trend along with the number of employees working in the societies. The profits of societies showed increasing trends in union areas. The share capital, total sales value of milk also increased along with the increase in the members. The compound growth rates in respect of the physical indicators, membership and milk procured were highly significant in the study area. The compound growth rate of financial indicators was almost better in the all aspects and showed highly significant in the study area. It is essential to educate the consumer about the KMF products by using appropriate promotional techniques like advertising simultaneously in radio, television and newspaper. The sales promotional techniques have not materialized during the past years. Therefore, a market research survey is required to identify the different sources by which the consumers receive the information which is required for the improvement of sales promotion measures.Keywords
Business Performance, Dairy Enterprise, Milk Union, Co-Operative and Growth Rate.
References
- Jithendra Kumar, D.S. (1990). Performance of dairy co-operatives and their impact on milk production, income and employment in Chitoor district (A.P.). J. Agric. Econ., l57(3): 535-545.
- Kale, N.K., Tilekar, S.N., Borude, S.G. and Hinge, B.J. (2000). An economic enquiry in to working of dairy co-operatives in coastal area of Maharashtra. Indian Co-Op. Rev., 38(4): 426-433.
- Patel, R.K. and Prabharan, R. (1980). Consumer awareness and preference for milk in Madras city. Indian J. Mktg., 11(4): 13-16.
- Shankaramurthy, H.G. (1986). Performance of the Karnataka state co-operative marketing (KMF) Ltd. and its impact on farm market : An economic analysis. Ph. D. Thesis, Andhra Pradesh Agricultural University, Hyderabad, A.P. (INDIA).
- Management of Bengal Gram Seed Production by Karnataka State Seeds Corporation (KSSC) Ltd., Gadag
Abstract Views :166 |
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Authors
Affiliations
1 Department of Agribusiness Management, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), IN
1 Department of Agribusiness Management, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), IN
Source
International Journal of Commerce & Business Management, Vol 10, No 2 (2017), Pagination: 213-217Abstract
The present study was conducted in Gadag district for the study, 50 bengalgram seed production farmers were selected randomly in the study area. All five taluks of Gadag district were considered for study and the results obtained through simple averages and percentages. The results revealed that, estimated per hectare cost of production of bengalgram seed was Rs 34,940.97. The per hectare average yield of bengalgram seed was 14.37 quintal. The per quintal procurement price was Rs. 6,066.00. The gross returns of bengalgram seeds were Rs. 87,168.42 per hectare. The net returns of bengalgram seeds was Rs. 50,767.01 and returns per rupee of investment was 1.45.Keywords
Production, Cost, Returns, KSSC, Bengalgram.References
- Admelo (2017). Economic effect of organic and inorganic fertilizers on the yield of maize in Oyo State, Nigeria. Indian J. Agric. Econ., 2 (3): 63-68.
- Chulaki, B. (2001). Economics of hybrid cotton seed production and marketing in Northern Karnataka-An economic analysis. M. Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).
- Kavitha, V., Chandran, K. and Kavitha, B. (2013). Economic analysis of organic and Bt farming of cotton in Erode district of Tamil Nadu. Global J. Bio-sci. & Biotechnol., 2 (3): 313-316.
- Naik, V.R., Kunnal, L.B., Patil, S.S. and Guledgudda, S.S. (2012). Organic and inorganic cultivation of chilli and its marketing- An economic analysis. Karnataka J. Agric. Sci., 25 (2): 203-207.
- Prasad Vishnu, P. (2003). Production and marketing management of seeds by Karnataka State Seeds Corporation Ltd., in Dharwad district.MBA. (ABM.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).
- Sameer, P.L. (2013). Production and marketing of major vegetables in Belgaum district – An economic analysis. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad (Karnataka) India.
- www.indiastat.com
- To Identify and Analyze the Marketing Channels for Hybrid Cotton Seeds in North Karnataka
Abstract Views :185 |
PDF Views:0
Authors
Affiliations
1 Department of Agribusiness Management, University of Agricultural Sciences, Dharwad (Karnataka), IN
1 Department of Agribusiness Management, University of Agricultural Sciences, Dharwad (Karnataka), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 1 (2018), Pagination: 44-48Abstract
The cotton seed industry has emerged as an important component in the seed market basically due to its ability for development of hybrids and diversity of production. The study was taken in Haveri and Dharwad districts of North Karnataka. In the study area two marketing channels were identified through which hybrid cotton seeds in the study area were marketed from the producers to the ultimate consumers. In Dharwad and Haveri channel I is having the highest marketing efficiency (2.28%) and (2.24%) compared to channel II. The poor efficiency was noticed in Channel II where the total marketing cost was the highest in this channel, this is because of involvement of intermediaries. So the results reveled that channel I is more popular in the study area. In both districts Channel II is preferred more by the dealers. The highest percentage of margin obtained by the dealer varied from 12.72 per cent in kanaka and lowest per cent of margin 8.70 is obtained in cash brand.Keywords
Marketing Efficiency, Marketing Margin, Marketing Channels, Hybrid Cotton Seed.References
- Choudary, R.B., Yadav, D.B., Tilekar, S.N. and Bholsale, S.S. (2012). Economic analysis of marketing of aster in Pune. Indian J. Agric. Mktg., 26 (1): 2012.
- Dhandhalya, M. G. and Shiyani, R. L. (2012). Economic viability of sapota orchard and marketing constraints of sapota in Saurashtra region. Indian J. Agric. Mktg., 26 (1): 179-190.
- Jyoti, K., Anil, B. and Dilip K. (2012). Economic evaluation of production and marketing of orange in Jammu region of Jammu and Kashmir state. Indian J. Agric. Mktg., 26 (1): 150-167.
- Kiresur, V. R. (1987). Marketing of vegetables in Dharwad and Hubli markets - A case study. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).
- Lal, J. (1980), Cost margins and price spread of gur and khandsari. Agric Mktg., 22 (4) : 1-3.
- To Assess the Brand Preference in Hybrid Cotton Seeds in North Karnataka
Abstract Views :180 |
PDF Views:0
Authors
Affiliations
1 Department of Agribusiness Management, University of Agricultural Sciences, Dharwad (Karnataka), IN
1 Department of Agribusiness Management, University of Agricultural Sciences, Dharwad (Karnataka), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 1 (2018), Pagination: 75-80Abstract
Cotton often referred as “White gold” or the “King of fibres” enjoys a predominant position amongst all cash crops in India and is closely linked to human civilization itself. Haveri and Dharwad districts were selected for the study from each district 60 farmers were selected. Among the ten factors considered for the study of Brand preference, in Dharwad and Haveri first preference given to High yield compared to other brand is the important and major factor where with the mean score (77.6) and (79.6) of the farmers considered this factor before they go for purchasing the seeds and least preference was given to price is less with mean score (28.3) and (25.2). The hybrid cotton seeds tends to be less popular in Dharwad district (265 kg) compared to Haveri district (318.5 kg). Kanaka brand was more popular among the different brands in both the districts, which was to the extent of 50 per cent followed by super star, Pratap and Rasi. The 50 per cent of the farmers prefer kanaka variety because important characteristics of Kanaka hybrid such as big size of boles, more number of boles per plant, higher yield and resistant to bollworms as compared to other hybrids etc.Keywords
Hybrid Cotton Seeds, Brand Preference, Brand Loyalty.References
- Fisher, R.A. (1970). Statistical methods of research. John Willey and Sons, New York, U.S.A.
- Nandagopal, R. and Chinnaiyan, P. (2003). Brand preference of soft drinks in rural Tamil Nadu. Indian J. Mktg, 33 (1): 14-17.
- Padmanaban, N. R. and Sankaranarayanan, K. (1999). Business experience, product lines of dealers and farmers loyalty to dealer for pesticides in southern Tamil Nadu. Indian J. Agric. Mktg., 13 (3): 69-74.
- Ramaswamy, C. and Chandrashekaran, N. (1990). Buying behaviour of farmers - The case of cotton seed. Indian J. Agric. Mktg., 4 (2): 166-172.
- Shreedevi, B.C. (2012). Production and marketing management of orchids in Uttar Kannada district. M.B.A(ABM) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).
- Timmanna, R.B. (2007). A study on marketing of cotton seeds - A market strategy analysis. M.Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).
- www. All India Coordinated Cotton Improvement Project - Annual Report, 2013-14.
- www. Directorate of Economics and Statistics 2013 -14.